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Research papers

Managerial implications of relationship banking

Competitive pressures as well as the search for fee based incomes, mainly derived from cross-selling, have forced financial institutions to re-define their marketing strategies. Relationship banking has been perceived as a solution to these changes....

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Jean Perrien, Line Ricard
June 15, 1992
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Citation

Perrien and Ricard (1992a, June 15). Managerial implications of relationship banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managerial-implications-of-relationship-banking


Research papers

Using the bootstrapping technique for simplifying the analysis of conjoint measurement results

The focus of this paper is a re-sampling technique, namely the bootstrap, for assessing the reliability of combining data from a large number of individuals in a conjoint analysis procedure. The issue of aggregation of preferences is a crucial one in...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Etienne Bastin, Raynald Letarte, Jean Perrien
October 26, 1987
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Citation

Bastin, Letarte and Perrien (1987a, October 26). Using the bootstrapping technique for simplifying the analysis of conjoint measurement results. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-the-bootstrapping-technique-for-simplifying-the-analysis-of-conjoint-measurement-results